Our long term commitment is to become a fully circular business, producing nothing that cannot be circled back through biological or available (not imaginary) technical cycles. As Lush, over the last two decades and a half, we have been pioneering materials recovery, using recycled and recyclable packaging and the best of all, avoiding it altogether. This section deals with the materials cycle. To leave the world Lusher than we found it, it is imperative that we begin to weave our economies back into these natural cycles, that we reduce the amount of stuff – materials, wastes, pollution – we are putting out through our activities, help improve nature’s capacity for processing all that stuff and that we mimic similar cycles for technical (non-biodegradable) materials – “keeping products, components and material at their highest utility and value at all times”. We disrupted the carbon cycle, the nitrogen and phosphorous cycle and also the material or soil cycles. As more human-made non-biodegradable materials came into circulation, as the industrial revolution powered on and as chemical based agriculture was introduced, we have created an economy whose outputs could no longer be part of the cyclic way healthy natural systems work.
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